296/365 – Like In A Lab.
Creating is like being in a constant lab.
You are experimenting, putting together ideas, mixing different ingredients, testing some options, eliminating others.
A lab in continuous evolvement and change, a place where mistakes are welcome and new ways of doing are the daily practice.
To be able to create often, every day or sometimes, we have to feel like in a lab we own: we know what’s around, what we have available, what we can play with and what we have done in the past.
Based on that we take decisions, risks, evaluate options and move on, to be able to serve fresh products every single day.