87/365 – To the Bone.
When looking for an idea I try to go back to the core of the request, this being from myself or from someone else. The core is where the origin of every idea resides, is where the light of anything new comes from and is often the place where things start way before starting to be visible to us.
The bone of an idea is what makes it interesting. It is where we can find the essence of our thoughts and where I go back when lost.
What am I looking for? Why is it? How should it last longer than a moment?
It can be scary but it always provides a new lens to our research and a new perspective to our vision. It is scary since it’s not always visible and clear but is key to create something new and fresh each time.